Supporting Sustainable Growth in Care, Education and Hospitality

Specialist Accountants, Business Advisors & CFO Support 

About Us
At Sincere Accounting Ltd, we understand that organisations operating within the Care, Education and Hospitality sectors face unique financial, operational and regulatory challenges. Our mission is to provide accurate financial information, strategic business advice and practical support that enables our clients to achieve sustainable growth while maintaining compliance and operational excellence. We are more than accountants. We are trusted business partners committed to helping organisations improve profitability, strengthen financial controls and make informed business decisions.
Why Choose Us
Sector Specialists: Unlike general accountancy firms, we specialise in the Care, Education and Hospitality sectors. Our extensive industry experience enables us to understand the challenges our clients face and provide practical solutions tailored to their needs. 

Strategic Financial Leadership: Our team provides support ranging from day to day bookkeeping through to CFO level financial leadership, ensuring that business owners and directors have the information required to make confident decisions. 

Growth Focused: Everything we do is designed to help our clients achieve sustainable growth, improve profitability and strengthen long term financial performance. 

Personal Service: We pride ourselves on building long term relationships with our clients by providing responsive, reliable and professional support.

Bookkeeping & Finance Function Support

We provide a complete outsourced finance function designed to improve efficiency and accuracy. Services include: • Purchase Ledger Management • Sales Ledger Management • Bank Reconciliations • Credit Control • Payroll Support • VAT Returns • Supplier Management • Financial Administration

Management Accounts & Financial Reporting

Timely and accurate financial information is essential for effective decision making. Our services include: • Monthly Management Accounts • Profit & Loss Reporting • Balance Sheet Reporting • Cash Flow Forecasting • Budget Preparation & Monitoring • Variance Analysis • KPI Reporting • Board Reporting Packs • Financial Performance Reviews • Business Valuations

Payroll Management

Managing payroll processing, PAYE reporting, employee payslips, workplace pension auto-enrolment , pension submissions, and ensuring full compliance with HMRC and pension provider requirements

Due Diligence & Assurance

Providing confidence for acquisitions, mergers, investments and business growth. Services include: • Financial Due Diligence • Operational Due Diligence • Compliance Reviews • Internal Audits • Risk Assessments • Governance Reviews • Financial Health Checks

New Service Development

Supporting organisations launching new services and expanding operations. We assist with: • Ofsted, CIW, Estyn & CQC registrations • Children's Home Financial Planning • Supported Living Services • Independent Schools • Alternative Provision Settings • Hospitality Ventures • Budget Forecasting • Financial Viability Assessments • Operational Readiness Reviews


Khawaja Naveed Ullah
FCCA - Managing Director

Naveed is a Fellow Chartered Certified Accountant (FCCA) with over 20 years of experience in finance, accounting and commercial management. He has held senior finance roles across a range of businesses and currently provides financial leadership and support, with particular experience in children’s residential care and specialist education. Over the years, Naveed has worked closely with business owners, directors and senior management teams, supporting everything from day to day financial control and management accounts to budgeting, cash flow, business planning, acquisitions and growth. His experience within the care and education sectors has also given him a strong understanding of the challenges operators face around occupancy, staffing costs, placement fees, funding and profitability. Naveed joined Sincere Accounting with a simple aim: to give business owners more than just year end accounts. He believes a good accountant should understand the business, be available when needed and help owners make better commercial decisions.

Abdul Fattakh
Senior Finance Manager

Abdul Fattakh joined Sincere Accounting Ltd in January 2026 and serves as Finance Manager, providing operational and financial support to clients across the children's residential care and education sectors. Prior to joining Sincere Accounting, Abdul gained over three years of experience within a children's residential care organisation, developing a strong understanding of the operational, regulatory, and financial challenges faced by care providers. This hands-on experience enables him to provide practical support tailored to the day-to-day realities of running residential services. Abdul's role is heavily focused on operations and client support. He works closely with care home managers, directors, responsible individuals, and administrative teams, helping to ensure that services operate efficiently while maintaining effective financial control. He supports clients with weekly budget management, expenditure monitoring, purchase order controls, supplier payments, occupancy reporting, funding administration, and general financial operations. Acting as a key liaison between clients and internal departments, Abdul helps coordinate and resolve operational matters, ensuring that managers and directors receive timely support and that financial processes run smoothly. His proactive and collaborative approach allows clients to focus on delivering high-quality care while maintaining strong financial oversight. Abdul holds an MBA in Finance and is currently progressing towards AAT Level 4, demonstrating his commitment to continuous professional development and excellence within the finance profession. He believes that effective finance support is about more than reporting numbers. By building strong relationships with clients and operational teams, Abdul helps businesses gain greater control, improve efficiency, and make informed decisions that support sustainable growth and long-term success.

Abbas Azmat
Commercial Finance Manager

Results driven Finance & Accounts Professional with over 18 years of experience in financial reporting, management accounts, budgeting, forecasting, internal audit, SOP compliance, cost control, and operational finance. A CIMA/CGMA Finalist with an MSc in Accounting & Finance, MSc in International Business, combining strong technical expertise with strategic business insight. Abbas gained extensive cross-industry experience across Childcare Homes & Education etc. This diverse background has enabled Abbas to successfully support business growth, operational excellence, and financial transformation in complex environments. Abbas expertise includes financial analysis, cash flow management, internal controls, ERP implementation, Training and development, and process improvement. Abbas has a proven track record of strengthening financial governance, improving operational efficiency, enhancing profitability through effective cost control, and delivering accurate financial insights that support strategic decision-making.

Zahid Iqbal
Finance Consultant

Zahid Iqbal is a CA Finalist with the Institute of Chartered Accountants of Pakistan (ICAP) and a qualified Public Accountant from PIPFA, with over 8 years of experience across accounting, taxation and financial operations. His professional experience spans a diverse range of sectors, including CA firms, fertilizer manufacturing, housing associations, Hospitality, residential care and Education, giving him a broader understanding of the financial and operational challenges faced by businesses. Zahid joined Sincere Accounting in January 2024 and currently serves as Operations Manager, where he supports the effective delivery of accounting and financial services while helping ensure that clients receive accurate, timely and practical support. Zahid believes that accounting should go beyond simply recording transactions and preparing accounts. Good financial management should provide business owners with clarity, control and confidence, allowing them to understand their numbers, manage their obligations and make better-informed decisions.

Tanzeela Kashif
Payroll Consultant
Sana Liaqat
Finance Consultant
Zubair Amjad
Finance Consultant

Zubair Amjad holds a BS in Management, Finance & Accounting along with a one-year Diploma in Information Technology. In his current role, Zubair is involved in key day-to-day accounting and financial activities, including preparing invoices, reconciling expense transactions, and preparing expense reports. His responsibilities require accuracy, attention to detail, and a strong understanding of financial records and processes. Zubair is committed to maintaining accurate and well-organized financial information while supporting the smooth and efficient management of accounting and finance operations. He takes a practical and detail-oriented approach to his work, helping ensure that financial transactions and expense records are properly recorded, reviewed, and reported.

Fatima Naveed
Admin Officer
Khawaja Naveed Ullah
FCCA - Managing Director
Abdul Fattakh
Senior Finance Manager
Abbas Azmat
Commercial Finance Manager
Zahid Iqbal
Finance Consultant
Tanzeela Kashif
Payroll Consultant
Sana Liaqat
Finance Consultant
Zubair Amjad
Finance Consultant
Fatima Naveed
Admin Officer

Care

• Children's Homes • Supported Accommodation • Residential Care Services • Learning Disability Services • Supported Living Providers

Education

• Independent Schools • Special Educational Needs Schools • Alternative Provision • Nurseries • Training Providers

Hospitality

• Hotels • Restaurants • Cafés • Takeaways • Catering Businesses


  • Sincere Accounting Ltd, Hilton House Trent Industrial Estate, Duchess St, Shaw, Oldham, Greater Manchester OL2 7UT, UK